August 26, 2019 (Islamabad, Pakistan) The board of Mountain Madness Pakistan has today approved the re-branding of its business in Pakistan. The name change will affect all social media channels, printed collateral and all future tours and trekking itineraries. The official Twitter, Instagram and YouTube channels have already been renamed as part of this process while the Facebook page rename from Humans of Hunza to Mountain Madness Pakistan is currently under process. The name change is expected to come into effect in at least 30 days.
Mr. Jamal, the head of Marketing and Communications, briefed the board about the on-going process of re-branding which is expected to be completed by the end of the year.
The company will continue to provide its services in Pakistan, specifically Gilgit-Baltistan, without any interruptions. However, the transition process is taking more time than expected due to the formalities and requirements of various platforms.
The CEO of Mountain Madness Pakistan has shown keen interest to enhance the overall reach of the company through digital means, alongside traditional ways.
“The digital spectrum is having a huge impact on businesses and we do not want to be left behind” he said during the meeting.
He added, “taking a step further, we are reaching out to all stakeholders for moving to a software-based solution for improving the productivity of the business.”
Mountain Madness Pakistan has seen huge rise in its social media audience and the company intends to capitalize on more platforms to create an engaging experience for its customers.